Client-Focused Copy that Works

Hello, I'm Laura. I'm a copywriter with 3 years' experience in content creation and marketing. I have a keen ear for facts and a keen eye for details - good grammar is paramount. I work with a variety of clients on diverse projects, giving their copy that professional touch to make sure it stands out. 

I make it my mission to fully understand every client and their business. As such, my copy is clear, concise and accurate, always doing its job and meeting the brief.

Take a look through my portfolio to see some of the projects I've worked on.

Pet Business World

Pet Business World

I write copy for the agency who manage Pet Business World's website, regularly providing fresh content by updating and adding landing pages. My writing is designed to give a clear call to action: subscribe to the Pet Business World magazine. This is an important publication and news source for the pet industry, so landing pages are designed to target pet businesses and people working within the pet industry. I use relevant keywords based on search volumes, and write clear, concise copy that directs people to take action once they are on the page.
AMJ Contracts

AMJ Contracts

I worked with AMJ Contracts to create all the content for their property services and construction website. They wanted a brochure website to show potential clients and put on business cards, as most of their business comes from word of mouth. This made sense from an SEO perspective - spray rendering is a fairly new service, and search volumes aren't high. I worked closely with the Head of SEO to ensure we did what was right for the client. The complexity of the service dictated how I wrote the copy - I needed to create copy that would sell the service and make it sound appealing, but also that would explain it to the reader. To do this, I came up with the concept of using a Q and A section on the spray rendering page. I then created a step by step guide to the service, so customers know what to expect when they get in touch.
Ninja Pest Control

Ninja Pest Control

I wrote content for the entire website, meeting tight deadlines to deliver copy on time and in line with the brief. This was a new client who wanted quality copy that fully represented their business, with a quick turnaround. The project involved research, planning, working to a strict brief, working within a design template, proofing and editing. I produced copy that would draw in clients, provide them with all the information they need and ultimately persuade them to pick up the phone. The website is optimised to bring in clients from specific locations and to target keywords for SEO purposes. The client is happy with how things are going and is starting to see an uplift in business.
Paradigm Interiors

Paradigm Interiors

Working closely with the client, I produced all the content for his new office fit out and refurbishment website. I held initial meetings with the client to decide on the structure of his site and gain a full understanding of his business, ensuring I understood his audience and the tone of voice he wanted to use. As the market was good and office fit outs were in demand, he wanted to capitalise on this this by using his new website to attract more customers. I wrote clear, informative copy that makes customers aware of what is on offer and interspersed it with calls to action, encouraging customers to pick up the phone. The website is performing well on search engine results pages for local phrases and the client was pleased to report that he has more work than ever before.
Barrister magazine

Barrister Magazine

I wrote a 1,400-word editorial piece to be placed in Barrister Magazine for a new client. I was given a very short deadline and completed all research, writing and editing work within a tight timeframe. The article focused on relationships and how they can help in the world of law, so I had to present the information in a way that would appeal to highly educated, successful professionals in a specific field. The client was a business development coach and wanted to expand his influence within the field of law. He was extremely pleased to get his company into the Barrister Magazine and the article was used to support his PR campaigns as well.
Programme

Northampton Symphony Orchestra Concert Programme

In my role as Marketing Officer for the Northampton Symphony Orchestra, I prepared copy for the programmes at each concert. My aim was to makes pieces more accessible and give some general information that would appeal to all audience members. It can be very easy to make programme notes dull and dry, reiterating things that the audience will hear for themselves anyway. I always endeavoured to write notes that were simple, wouldn't detract from the music and could give a little bit of background information. Each audience member would then know what to listen out for but would also have room to create their own interpretations. I also included some information to help promote the orchestra's Friends' Scheme. I had comments from many audience members, especially the younger ones who we hoped to reach out to, saying that they enjoyed the orchestra's programmes. The orchestra's Friends' list grew after each concert.
3DI

3DI Product Design Consultants

Following meetings with the client to fully understand his business, I produced content for the portfolio, sectors, approach and partners sections of the website. The project was part of a rebrand, during which time the client decided to work with us on his new website. We had been their web marketing agency for a number of years previously and he was happy with the results we achieved. My brief was to write content that fitted into a more forward thinking, modern product design environment. I was able to look at examples and take my inspiration from these, whilst always working closely with the wider team to keep the project true to the client. The new website was delivered on time and on brief, with the content representing the business in just the right way. They are now attracting newer, bigger clients and business is booming.
Cutting Rooms

The Cutting Rooms

I have produced online content and social media content regularly for The Cutting Rooms. This blog post was created to keep clients informed and to optimise key phrases for SEO purposes, promoting their new products and range of services. In conjunction with this, I ran a social media campaign and managed to source a number of new clients for The Cutting Rooms. They enjoy a reputation as one of the leading hair salons in Northampton and much of this is down to their social media and web marketing strategy.
NDC

National Domelight Company

I put together this article to guide customers through the National Domelight Company's new range. It was promoted on social media and added fresh content for SEO purposes. I have carried out regular work for NDC as part of their continuous improvement marketing plan, making sure their copy makes an impact and delivers the right results. I have worked closely with designers and account managers to make sure their marketing materials are delivering the best ROI for them. I have also helped manage their social media account and write various promotional materials for digital platforms, getting them wider recognition and successfully building up their brand.
George Davies

George Davies Turf

I have carried out various projects for George Davies Turf and regularly help them to launch new products. This was a promotional news item to promote a new range of composite decking that they were selling on both a B2B and B2C basis. George Davis Turf have a highly optimised website complete with content that continues to boost its position on search engine results pages. Their web marketing activities, run by myself and their account manager, have seen them go from strength to strength and they have recently opened a new depot.
C4S

Clean4Shaw

I created targeted landing pages, like this one, to advertise Clean4Shaw's range of services and improve search engine optimisation. Different keywords have been chosen and targeted in accordance with the client's web marketing strategy and wider aims. Clean4Shaw began as a small company and thanks to the work of myself, a team of programmers, designers and account managers, they now have a rapidly growing and highly successful commercial cleaning business. They had their new responsive website designed and built last year to give them a more modern appearance and make their content more accessible.
High St Dental

High St Dental Care

I worked on High St Dental Care's overall digital marketing strategy alongside the designer and account manager. We put together a strategy that would improve their SEO and online personality, making people in their local area aware of the services on offer. I wrote regular news items and landing pages to create fresh content for search engines and target specific key words, as outlined in the strategy. As a result of our work, High St Dental Care now have a strong online presence and are seeing more patients getting in touch after reading about them on their website.
DJH

DJ Hutchings

I have written various pieces of copy for DJ Hutchings, including news items, web pages and social media posts. I got to know the clients well and became an integral part of their marketing team, talking with them in depth about their content strategy and how to spread the word about their business. As a highly successful local business, we made sure to promote their awards and their involvement in their local community to show their trustworthiness and integrity. Their business is continuing to grow, with their brochure website and social media play a key part in this.
Orchard

Orchard Block Management Services

I wrote this blog post to promote Orchard Block Management Services around Northampton and show them to be a key player locally. It was part of a wider PR strategy to get them noticed by local businesses and expand their influence. The post was shared on social media, as well as on the website. The managing director is happy with the way things are going and is pleased with the way in which the content I have written is supporting OBMS's overall strategy and aims.
McGee's

McGee's Events Hire

The priority at McGee's was getting their website up to scratch and boosting their SEO to make them appear higher on search engine results pages. I produced content for various areas of the website, informing customers about their products and services to gain more business. I worked with their account manager to devise a clear SEO strategy and target specific keywords, making sure the client would gain more hits on certain pages. Since working with us and expanding their digital sales tools, McGee's have received more enquiries and are happy with how business is going.
Cranes UK

Cranes UK

I wrote this news report on a recent topical issue to keep the Cranes UK website current. Fresh content like this was important to their SEO strategy and overall marketing strategy, helping them to stay up-to-date and be a key player in their field. I wrote lots of technical copy for their landing pages and blogs, making sure all details were accurate and the information was clear and accessible. Cranes UK have a highly successful content marketing strategy and my copy has contributed to their overall commercial success.

I also have social media experience and worked as a Copywriter and Social Media Specialist for 18 months.

I have experience working in B2B formats but many of these marketing materials cannot be shared externally. 

I am an experienced editor and have worked on reports for the NHS, amongst others.